Book publicity + author marketing
A fresh chapter in author marketing.
Plot Twist Media is the boutique book publicity and marketing agency I run with my daughter, Emily Homonoff. We're readers first, so we know exactly what makes people fall for a book.
By readers, for readers
We've been hosts, promoters, strategists, and superfans. Now we put all of it to work for authors who want their book to find its people.
Who we are
Meet the duo
Mother and daughter, book people for life. Between us we have decades in publishing, media, and event strategy. Together we co-founded The Cardigan Connection and have hosted more than 1,000 authors.
Robin Kall
the host with the most
I started Reading With Robin as a radio show in 2002 and turned it into one of Rhode Island's best-loved author event series. Long Island born, Rhode Island since 1985, and never without a book in my bag.
- 25+ years in the book world
- Co-founder of The Cardigan Connection
- Interviewer, host, and connector
Emily Homonoff
the strategist
Emily got her start as a publicist at HarperCollins and now runs Little Lion Creative, a marketing, web, and design studio.
- Former HarperCollins publicist
- Co-founder of The Cardigan Connection
- Marketer, designer, and writer
What we do
Publicity with a twist
We work with authors, publishers, and literary brands on campaigns built around your book, your goals, and your readers. Pick what you need, or let us put together the whole plan.
Publicity + press
Pitches to radio, TV, podcasts, newspapers, and magazines, from your hometown to national outlets.
Marketing + PR strategy
A launch plan and timeline tailored to your book, your audience, and your budget.
Author branding + social
A consistent author brand, content ideas, and social media support that keeps readers coming back.
Events + book tours
Launch parties, bookstore events, literary cabarets, and tours, planned, pitched, and produced. See our events.
Influencers + partnerships
Outreach to bookish creators, book clubs, and brands that can put your book in front of the right readers.
Author websites + design
Author websites, photos, and graphics, designed by Emily at Little Lion Creative.
The Local Launch
Perfect for debut and local authors. Everything you need to launch close to home and make some noise: events, press, a website, photos, and a social media kickstart, all working together.
- Local launch and bookstore events
- Pitching to local radio, TV, online, and print
- A polished author website
- Professional author photos
- A social media jumpstart
How it works
From manuscript to buzz
- 1
We chat.
Tell us about your book, your pub date, and what success looks like to you.
- 2
We plan.
You get a custom proposal and timeline built around your launch.
- 3
We launch.
Pitches go out, events get booked, and your book starts showing up.
- 4
We keep going.
Regular updates, new opportunities, and momentum long after pub day.
The good stuff
Before you pitch us
What authors usually ask before we start working together.
What kinds of authors do you work with?
Authors of every genre, whether you're traditionally published, with a small press, or self-published. Debut or tenth book, we'd love to hear about it.
When should I reach out?
The earlier, the better. Media and events book up months ahead, so a few months before your pub date is ideal. Already launched? We can still help your book find new readers.
Can you guarantee press coverage?
No honest publicist can, and we won't pretend to. What we can promise is smart, personal pitching, real relationships, and a campaign that gives your book its best shot.
Do you only work with Rhode Island authors?
Not at all. We're based in Rhode Island and know the New England book scene well, but we work with authors everywhere.
Can you host my launch party?
We'd love to. Events are our favorite thing. See our author experiences for the kinds of nights we create.
How much does it cost?
Every campaign is custom, so we'll send a proposal after our first chat. We can build something for almost any budget, from a single event to a full launch campaign.
Ready when you are
Let's give your book a plot twist.
Tell us about your book and your pub date. We'll follow up with ideas and a custom proposal.
happy reading! xo, Robin + Emily